Establishing an online presence is a good way to leverage your sales and improve brand awareness. Marketing, on the other hand is the best way to drive better visibility; especially with ‘Digital-Marketing’. However, there are many aspects and techniques of digital-marketing that can be launched to make a promising return! But, there is one particular technique that has a lot of potential, requires minimal investment, yet it opens-up the floodgates of opportunities. It is the ‘Email-Marketing’ – the ‘swiss-knife’ in your marketing tool. It costs the least, but brings the most ROI.
What is ‘Email-Marketing’ ?
Simply put, it’s the process of sending emails with an intention of selling or marketing your products/services as well as bringing receivers’ attention to your Brand/Company. It’s one of the most effective marketing tool to establish relationships with new customers as well as strengthening with the existing ones. Moreover, its versatility facilitates integration of many other channels including ‘Social Media’ and ‘Web’. So, basically the potential of email-marketing is limitless!
Email-marketing enables you to reach targeted customers faster, and interact with them directly. Plus, there are various tools that can automate the process; thereby facilitating you send the right email to the right customer at the right time, i.e. during peak hours when most people check their ‘Inbox’. You could even personalize the email to each recipient with content that interests them. This eventually promotes trust and loyalty to the company as well as leveraging your sales.
But, there’s a catch! Most email services use filters that send promotional messages directly to ‘Spam'; on top of that, users don’t usually take time to read those messages and simply move them to ‘Trash’. So, you need to craft your message smartly that could bypass the filters and land straight to the ‘Inbox’ with a compelling ‘subject-line’ to make it click-worthy. Proper email marketing avoids the ‘Spam’ and ‘Trash’ folders, and make it more engaging with the recipients. Ultimately, email marketing, if executed strategically, will make you more money than any other digital-marketing platform.
Here are some advantages of Email-marketing
Investors can see a significant return on their investment, considering the aforementioned benefits. Businesses who want to enjoy higher ROI, increase customer loyalty and trust; email marketing campaigns will definitely help you achieve the same and more.