In the world of business, the consumers have the power to make a business thrive. Sure, the marketers and advertisers use their skills to promote and encourage customers; but, it's the consumers who will decide to pay or not for your products or services.
Facebook is a platform where business get an opportunity to tap into the power of getting those customers from one place. Facebook now has over 1 Billion users and Millions unique visitors joining every month. That's a crazy amount of audiences right there!
By harnessing the power of Facebook, business marketers and advertisers can extend their customers, increase sales, building community, learn about customer's needs, do market research, send news, send updates and most importantly communicate with their customers directly, the catch – if done strategically by the right people who have the right skill and understanding of how Facebook works.
Where To Start?
Top strategies that make social media marketing on Facebook a success:
Create Engaging Content: Create content with videos, images, questions, polls, views, suggestions and such to stimulate actions from users. This way, you will not only engage with current fans but also encourage them to share to their friends.
Engage with fans (users who have liked your page): You need to respond to their queries and comments. If it’s a positive comment…. send your appreciation. If it’s a negative comment…. handle it politely by providing a fix. As everything is public in Facebook, you need to stay vigil and respond immediately.
Join groups in your niche market: A Facebook page represents a brand, the group represents a community. It acts like a chat room for members with similar interest. You could start your group to create a community of your own.
Don't use too much sales pitch. 20% of the content should be promotional, 80% of content should be informative and interesting: Nobody wants to promotional messages being bombarded in their timeline; it’s like forcing your fans to purchase your product or service. instead post interesting post such as images, videos, company announcement, company insights etc. If you post 5 updates per day, keep 1 for promotion and the rest to build community.
Create custom tabs: Create custom tabs to help fans navigate through various categories of post.
Use insights:Insights are great to track and report your progress in Facebook marketing campaigns.
Connect other social media channels: Connect other social media channels such as twitter, instagram, pinterest images to promote other social media channels of your business.
Use #HashTags: Use #HashTags to find relevant post as per the tag. You can use relevant #HashTags in your posts to make it searchable by Facebook users.