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#5 Steps To Launch a Successful Facebook Fan Page Promotion

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Step 1: Create a Professional Fan Page

Log‐in to Facebook and create a page while logged in your personal profile. Choose from the main categories of the Pages and decide which one fits your business.

Local Business or Place: Select this option if and only if you have a physical store in the area. This type of page as a “check‐in” feature.

  • About
  • Address
  • Hours
  • Price Range
  • Contact
  • Parking

Company, Organization or Institution: For most businesses this is the right option.

  • Founded
  • Address
  • Mission
  • Products
  • Awards

Brand or Product: For companies focusing on products, not services.

  • About
  • Founded
  • Products
  • Awards

Artist, Band or Public Figure: For celebrities and famed personalities

  • Affiliation
  • Address
  • Birthday
  • Interests
  • Biography
  • Gender

Entertainment: For movies, music, songs, TV‐series etc.

  • Release Date
  • About

Cause or Community: It's like an official Facebook group, where users can follow who have a similar interest.

  • Cause Type
  • Description
  • Cause Groups

Choose a category ‐The name of your Page will be whatever you put into the box just under the Category menu.

Step 2: Fill‐up the 'Basic Information' section

Create a powerful 'About' content: You get to convince your audience and give a comprehensive idea about your business in just 2‐3 lines.

Upload profile picture: This image will serve as the face of your brand on Facebook. Ideal image size is 180 X 180 pixels; however, any perfectly square image is good enough. This image will show‐up when you post a comment and in search results.

More business details: Fill‐up all necessary details and description in ‘About’ section. Cover Photo: All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright.

By now, your Facebook fan page is complete. Do not start paid campaign at this moments, as there isn't much content for the users to get convinced.

Page guidelines: https://www.facebook.com/page_guidelines.php

Step 3: Set Page Roles

Here is a chart of 5 different page roles in Facebook:

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Source: https://www.facebook.com/help/323502271070625/

Step 4: Populate Page with Content:

1. Photos and videos hive highest engagement rate. With video auto-play feature, video engagement has increased over time.

Contents that get high engagement:

  • Photos
  • Informative Links
  • Trivia
  • Motivational Quotes
  • Memes
  • Videos
  • How-to Information

2. Keep 20% posts/day for promotion and 80% posts/day for education

  • Post lead-generation posts (promotional) such as: Webinars, ebooks, downloads, business products, services, promotion, offer announcement etc.
  • Determine ideal timing and frequency of Facebook posts based on your demography and industry. Use Facebook insights or online tools for the job.
  • Target specific group of audience (age, gender, location, language, interests, preference etc) using Facebook publishing tool.
  • Pin important posts to the top of the page.
  • Monitor and respond to comments on your page.

Step 5: Increase Social Reach

Tactics to increase social reach:

  • Put social sharing and follow buttons on website, email marketing content, signature etc. Make sure social share and follow buttons are visible on mobile versions of your site.
  • Customize your fan page URL
  • Put fan page URL in email signatures.
  • Put fan page icon and URL on other social media channels
  • Tailor your content to the social network and target audience.
  • Respond frequently to your fans and followers.
  • Interact and engage with people on social media who haven't followed you.
  • Keep your social media profiles up to date.
  • Newsjack on social media, i.e. update posts based on trending topics.
  • Contest or gamify your social presence.
  • Post something new every day.
  • Put tag on YouTube Videos.
  • Invite your friends to like and engage.


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