In the world of Digital Marketing, hummingbirds, pandas, and penguins are similar to the Horsemen of the Apocalypse. Most algorithm updates come with indistinct, but Google recently announced “On April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will include mobile searches in all languages worldwide and will have a significant impact on our search results.”
AuroIN – Mobile SEO
Google wants to make it easier for users using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reveal this desire. There are more than 1.6 billion mobile Internet users worldwide and roughly 80 percent of Internet users own a smart phone. If these numbers have not already encouraged you to take advantage of the growing tendency of mobile search, then Google’s recent announcement should give you the final push that you need. When describing the effect these changes will have on mobile SERPs, the Google developers specifically said that there would be a “Crucial impact on search results.”
Google has encouraged website owners to take into account mobile users for a while now, implying that they would be computed, but until recently it has been possible for websites to perform well without worrying too much about mobile optimization. Google has been telling web masters to prepare for mobile for years. Thanks to the announcement of the Mobile Search update, many webmasters now have a fascinating reason to take action. If you find yourself scrambling to be mobile-friendly and can’t decide between a dedicated mobile or responsive design, it makes sense to weigh the pros and cons of each before making a decision. Google wants a faster, smoother experience for mobile searchers by putting powerful Analytics tools in the hands of the public and the marketing community. Does your site meet Mobile Friendly Test? Even if your site makes the rank today, there’s no guarantee that it will continue to stand up to future changes. Staying on top of mobile search trends needs to be a priority item. Mobile designs may not be fully suited with future mobile browsers. Responsive websites, on the other hand, will most likely be able to work with newer browsers and devices, so they are more of a one-time investment.
It truly depends on what your site is focused on and what you need it to do. Make your website user-friendly, helpful, and relevant and you will have the opportunity to rank in Google organic search, despite of the website type.