As the demand for paid ads is continuously on the rise, More and more search engines and
social media platforms are regularly arising out of the grave. The fight for which one would be
ahead is meteorically rising day by day. Social media platforms are also increasing their
foothold when it comes to paid ads. Embezzled with texts as well as images these socializing
players have a lot to offer to company and its clients.
LinkedIn is one such platform which is completely business oriented. LinkedIn advertising campaigns are known to be of utmost importance as they display their ads to a global business oriented customers. The most popular ad campaigns are carried out using google adwords and social media platforms such as facebook. LinkedIn is way different from these. Generally used for B2B marketing it targets a larger and specific audience group.
Features of LinkedIn Ad Campaigns:
The greatest advantage of LinkedIn is the ability to target a specific category of audience which means you can show ads directly to decision makers and influence your target businesses.
LinkedIn Ads can be a terrific source of high quality leads because it lets only qualified people to see your ads. This sets LinkedIn apart from other display & social ads.
You can always reach qualified prospects in trade publications and the occasional industry conference, but what about when you don’t have the time or budget to have a presence there? With LinkedIn Ads you can easily emulate this target by targeting LinkedIn groups.
Another benefit of LinkedIn Ads for B2B marketers is the potential insight that can come from campaigns segmented by audience. When your campaigns are split by customer segments, you may discover some interesting insights about which messages resonate with each segment.