Case Studies

Case Studies - LinkedIn Paid Advertising Campaign Services

About LinkedIn Ads:
LinkedIn advertising offers B2B marketers an incredibly cost-effective way to put your message in front of exactly the right target audience. LinkedIn Ads allows you to target prospects by geographic area, industry, company size, decision maker/title, seniority, age and even by company name

Solution to the problem :
XYZ was not being able to generate sales for its services offered. AuroIN analyzed its website and came up with a conclusion that may be LinkedIn Ad Campaign could help it out with its sales problem. So, Finally the LinkedIn Campaign took off. The challenge was to show the results ASAP and for that a well structured Company profile page was required. We began with creating a profile page and then creation of ads. Basic motto was to focus on the keywords, Good Ad copy( Title and Descriptions), Providing an Image and last but not the least Budget allocation. LinkedIn ads are traffic oriented so targeting demographics was the first job to do. We set up a sponsored ad and started promoting the page and targeting demographics. With a good budget allocation we came up with some very bright results.

Results :
LinkedIn Advertising proved to be a very effective tactic for online B2B lead generation, allowing XYZ to reach their exact customer demographics at a lower cost per lead. This, paired with more demographically-targeted, rather than keyword-heavy, PPC display advertising, was extremely effective in driving the right leads for XYZ. Additionally, the utilization of digital content assets like whitepapers, webinars and surveys was a much more effective method in getting online leads than focusing on “Contact Us” form completions.

  • In 6 weeks, LinkedIn Ads surpassed the lead volume that the previous 15 months of Google AdWords PPC had produced.
  • In 4 months, LinkedIn Ads delivered 217% more leads than what the previous 15 months of Google AdWords PPC produced – for 82% less budget.
  • The cost per lead during the 4 months of LinkedIn Ads was 94% lower than Google AdWords.
  • Conversion rate was over 1,500% better than Google AdWords PPC.
  • The emphasis on contextual display advertising, over keyword advertising, immediately resulted in getting many more clicks. The costs per click were 83% lower than the previous period and they received 226% more clicks per month even with a 44% reduced media spend.

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