Case Studies

Case Studies -Load Time Optimization Services

Link Building Campaign

URL: http://www.spinnprint.com/
Service: Digital Document Printing Service
Campaign: Link Building Campaign
Time Frame: 13th January 2016 ­ Current

About Spinnprint.com

Spinn Print provides quality color printing services at affordable price with friendly customer support. Spinn Print nurtures the success of Brett Spinn's printing endeavors in Southern California. Spinn Print specializes in high­volume digital color prints with a Hybrid Digital Press equipment, unlike the typical commercial color copier. This enables the public to take advantage of their low prices yet get high- quality color printing services.

To learn more, visit: http://www.spinnprint.com/About+Us.html

We make it easier for you to execute printing projects with us!

  • We are #1 online digital document printing company
  • Get experts help on all your printing projects
  • Friendly and Knowledgeable staff
  • Free technical review of your file
  • Same day production available

Spinn Print partnered with AuroIN to manage its webpage load time optimization since 13th January 2016. During this span of 3 months, AuroIN has helped Spinn Print to grow and attain the conversion rate it has now. Both AuroIN and Spinn Print worked collaboratively in order to maximize the benefits of load time optimization.

Initial Phase of Marketing Campaign

Spinn Print needed help in webpage load time optimization. The first task in our hand was to pinpoint the issues on the client’s website and plan the consequent steps accordingly.

Below are the issues that were observed:

  • The business webpage was poorly designed.
  • The web­page code was conventional and not optimized.
  • The web­page content was not engaging and lacks usability.
  • Business was receiving less conversion than your business potential.

This was an opportunity for AuroIN to work on the site and implement the load time optimization strategies gradually.

Actions Taken by AuroIN Digital Marketing Team

Phase 1: Research

We start by scrutinizing the current website to find out its shortcomings. Our developers and designers will took a deep look at the website coding and server systems to find the missing ingredient. We found out why and how the competitors were performing. After much scrutiny, we implemented the right development platform and coding structure to optimize the website's load time.

Phase 2: Optimization Process

Our optimization process encompassed team's technical expertise, using cutting­edge tools, making it lightweight even with rich elements and most­importantly user­friendliness.

  • Making website mobile friendly
  • Manage image size
  • Optimize JavaScript code

Phase 3: Monitor and Improve

We strongly believe in campaign monitoring. We had in place sophisticated tool to pinpoint shortcomings in our process and strategies. We sorted out those grey areas and woredk on it till we get the desired result.

Minimize HTTP requests:

  • Improving the website design
  • Streamline the number of elements on pages
  • Use CSS instead of images
  • Combine multiple style sheets into one
  • Reduce scripts and put them at the bottom of the page

Reduce Server Response Time:

  • Enable Compression
  • Browser Caching
  • Image Optimization
  • Remove image comments
  • Use JPEG file for images
  • Reduce use of plugins
  • Optimize CSS
  • Reduce Redirects

As a result, Spinnprint.com has achieved more conversion rate at the national, regional and local levels. The company also found more sales in a short time.

  • Conversion rate has increased
  • Bounce rate has decreased
  • Inbound sales has increased

Conclusion

The collaborative execution of load time optimization campaign between AuroIN and Spinn Print combined with AuroIN’s evergrowing knowledge base and its effective implementation of strategies have made the client site Spinnprint.com high­performance that it is today.

We are Recognized as...

  • AuroIN Bing Ads
  • AuroIN Proven Credible Verified
  • AuroIN Google Partner
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