Have you come across local marketing or local brand promotion? Did you know that marketing your products locally can fetch you a high number of visitors? Well, It is most possible if you focus on local market and work according to it. With the world being internet savvy nowadays local search engines are focusing on the local searched keywords. Google, Though has a reputation of favouring the big players in their respective departments but It also has an affinity towards small business. When marketing or promoting a local brand make sure your keywords must be appealing to the local audience. Target location keywords, Local Search Engine, Post reviews and citations, etc.
The best thing before starting any local SEO campaign make sure you have a Google My Business Account. Google being the undisputed king of the “Search Engine Market” has a capitalization more than any other search engine. So, Having a Google My Business account of helps you out. And moreover it gives an insight of the business.
The next most important thing is theKeyword Research. Keywords for local SEO are totally different from those done for global seo. A person residing in a particular place will go for a particular set of location keywords. A local searched keywords list can fetch a huge number of local buyers. The position may change with times but the search volume would not because of the popularity. Plan your keywords accordingly and build them to perfection.
Reviews are a very good source of attracting visitors and buyers. Well, If the business is good then it will definitely fetch rave reviews. The reviews are an important part of google’s caching index.
A Citationis an online reference to your business's name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business. Unlike links though, citations don't need to be linked to your business's website in order for you to be credited for them