On-Page Optimization Latest Trends to Expect in 2015


Search Engine Optimization is quickly evolving into more refined and sophisticated process. Google doesn’t just care about the keywords any more! Social media platforms like Facebook, Twitter, Goolge+ are also playing a major role; so are the mobile devices. Advent of other smart products like TV, wrist-watch, 3-D displays, Google Glass are also expected to shape the nature of SEO; most likely not in 2015, but definitely in the near future. If you still think “Search Engine Optimization is dead”, you cannot be more wrong!

Here are some upcoming trends you should keep an eye on.

Conversational Queries:

Mobile devices are the major factor behind the advent of ‘conversational queries’. With services like ‘Google Now’ and ‘Siri’, consumers are making inquiries to their devices in a more conversational tone. Furthermore, the search results have evolved to provide information based on the query as well as the location of query. For instance, if the query is “nearest low-rent apartments?” the search result will show for ‘low-rent apartments in your current nearest area.

Semantic Markup:

Incorporating schema markup to any page helps search engines to get detailed information and produce more specific result. These microcodes are to be inserted in the HTML with information specific to the page, product or service.

Mobile Search Optimization:

Google has been penalizing websites that are not optimized for mobile. Moreover, rewarding websites that provide a good mobile experience. Survey has revealed that ‘mobile-only user’ and ‘mobile search’ count is increasing everyday. This may drive Google’s preference not just over mobile-friendly website but also on mobile-search optimized pages.

Moving attention to Social Media, especially Google+:

Web-page rankings are strongly correlated to social media signals. No wonder, links on Facebook, Twitter and Google+ rank well. Such shared contents generate backlinks and increases traffic. Social media platforms are highly weighted by search engines, so sharing contents on these will help in better ranking than with your own website.

Everything else:

  • Targeting long-tail keywords, because of fewer competition
  • Using LSI (Latent Semantic Indexing) keyword that uses synonyms and related terms for the primary keyword.
  • Contents related to the words or keywords typed by the user
  • Use the ‘Inverted Pyramid’ writing style. Keep the most information on top to cater mobile device users.
  • Incorporate images, videos, graphics and other visually intriguing contents
  • Design your website to be more user-friendly and keep things simple. Plus, use a better URL structure.
  • Use images.
  • Keep the language simple and avoid jargons.

It all boils down to creating compelling and demanded content for the end users. Incorporating above-mentioned tips will definitely get you off to a good start.

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