On Page is a very important aspect of marketing, promotion and SEO. On-Page factors are the aspects of a given web page that influence search engine ranking. It is best described as the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. More often On page is defined as the descriptions which are there on the snippet. But it is much more than that. There are some factors which define On page SEO -
Content of a Page: The content of a page is what makes it worthy of a search result position. It is what the user has to see and is thus extremely important to the search engines. As such, it is important to create good content. A good content supplies a demand and is also link enabled.
Keyword Research: The most important part of on page SEO is the keyword research. Before going for On page changes make sure that the keywords are in correct place. Keywords are the building blocks of any sort of campaign. Wrong or irrelevant keywords may land you on a different or irrelevant place. So, Be careful while going for keywords.
Title Tags or the Heading Tags: The first word that goes in your title tag should be the keyword you have chosen for that particular web page. Then you can add your brand name next. What you are doing now is creating the proper architecture for your website. If it makes sense, repeat this keyword in your H1 heading in the body of the webpage. This tends to provide an extra SEO punch for this keyword you’re trying to rank for. Be sure to use only one H1 heading tag per webpage.
Internal Linking: You can actually use your own site’s search engine power to boost up other pages within your site. You can do this by simply linking to other web pages from within your content. Interlinking is probably done in order to make google aware of the updated page.
Redirection and Canonical Issues: Many websites have redirection and canonical issues, So basically fixing them is one of the correct moves to get your website rank.
Meta Descriptions and Meta Keyword Tag: Meta descriptions don’t help you rank in the search engines. However, they are INCREDIBLY important in terms of search engine marketing. Your meta descriptions are the snippets of text that search engines use to describe your listing. So what you write there should not be glossed over. The keyword tag is used to define and refine the business types. So, they are very much important when it comes to determining the type of business.