On page SEO is a term that defines what internet marketing is all about. Like Shoe is to horse, the same way On page optimization is to internet marketing. On page optimization is not only limited to meta tags and titles or descriptions but the whole of SEO marketing . Best On page techniques needed for SEO marketing :
Blog Post Title -
Most important On page factor which really plays a big role in deciding whether our blog posts will be doing well on search engines front is its title. We should make sure we are using targeted keywords or phrase towards the beginning of Title tag. We should not repeat the same keyword in title tag with the intention to get better rankings on Google, Yahoo and Bing. And we should keep limit Title Characters length to 65 Characters only with spaces.
Post Permalink Structure -
Then it’s about going ahead with a search engine optimized URL structure. Again, you should aim at using targeted keywords towards the beginning of blog post URL. You should avoid using special characters, symbols, brackets, comma etc as part of your post URL. Most of the times you should be using alphabets and numeric from 0-9 in your URL structure and use dashes to differentiate two strings in URL structure. Make sure to follow a pretty permalink instead of random strings in your permalink.
Heading Tags -
You should use heading tags like h2, h3 and h4 etc to highlight various headings, sub-headings and important points. Our Title tag is used as h1 tag at single post level in WordPress. So we don’t need to use any h1 tag in our blog post body section. Also, don’t repeat H2 or H3 tags too many times, as it is considered as negative SEO practice.
Keyword Density -
You should keep the keyword density to up to 1.5% percent with mix of LSI keywords. You should be using your main keyword once in first paragraph and then in the last paragraph apart from regular use in blog post content. You should use bold, italic and underline to highlight important keywords and phrases in your blog post.
Meta Tags -
Add unique and relevant meta keyword and meta description with each of your blog post. Again, you should use your use targeted keyword in the meta description and meta keyword section. You should create a meta description tag which work as a summary for your blog post. You should limit meta description length to 160 characters including spaces. You should write user friendly meta description tags for better Click Through Rate (CTR) in search engines.
Image Addition -
Adding images is a good way to get your site promoted or marketed. Availability of images makes our blog contents more interesting and attractive. While adding images, you should look out for small size images only. Addition of big size images will slow down your blog speed and will ultimately lower down your blog rankings as these days Google Started considering website speed as one of rankings factor on Google organic search.