Case Studies

Case Studies - Pay Per Click Advertising Services

About the Company Spinn Print ­
Spinn Print stoned out as a division of KD Marketing, Inc. KD Marketing, Inc. was stoned by Michael Spinn as a telecommunication and marketing company eons ago in 199O.

Catching the digital wove bock in J998 Michael Spinn and his son, Brett Spinn, created Spinn.Set. Spinn.Set is an Internet Service Provider offering Nationwide high speed access and global website hosting. While other lSPs have either bought and sold each other or closed their doors altogether, Spinn.Set has proven itself by providing an affordable quality product with friendly customer support.

Issue with the Campaign We found thot the structure of the campaign was poor, the Adwords mocking code was not been implemented, 80% unwanted clicks and average cost per click prices were for too high.

Our Approach

AurolN took over PPC monogement service for Spinnprint.com in the first quarter of 2O15.

The challenge was to improve Ad ronking on 4 Key Performance indicator (KPi's), i.e. increasing the quality clicks, conversion rote, total sales value and click through rotes.

  • Increase Quality Clicks — This bottom line figure is the most important. Client wished to see how much better return on their investment to improve their profits.
  • Improve Click through rote — In a competitive tile marketplace, we needed to stand out from the competition to improve the volume of clicks through to the website.
  • Increase Conversion rate — We needed to increase the volume of conversions.
  • Increase total soles 6 sales value — Not only this, we need to increase the volume of sales and value of the sales also.

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