Have a better understanding of Economics prior to the start
It might sound like the economics 101, but if you are spending $6000 on a PPC campaign, then you need to make sure that you generate a great ROI to maintain proper balance between the labor costs associated and the financial outlay. The good thing about it is that you would be in total control of your spendings by following a strict budget. Let’s say, if you would like to limit your ad campaign to $100/day, then your advertisements would stop being shown when you reach your maximum for that day and it resumed on the next day. However, if you spend $25 to sell a $20 pant, then no matter the number of times a day it occurs; you would lose money.