Case Studies

Case Studies -­Professional Landing Page Creation Service

About ­

Spinn Print stoned out as a division of KD Marketing, Inc. KD Marketing, Inc. was stoned by Michael Spinn as a telecommunication and marketing company eons ago in 199O.

Catching the digital wave back in 1998 Michael Spinn and his son, Brett Spinn, created Spinn.Set. Spinn.Set is an Internet Service Provider offering Nationwide high speed access and global website hosting. While other lSPs have either bought and sold each other or closed their doors altogether,Spinn.Set has proven itself by providing an affordable quality product with friendly customer support.

The next wove is Spinn Print, which provides affordable quality color printing with the some friendly customer support. Spinn Print rides the success of Brett Spinn's printing adventures in southern California. While Spinn Print specializes in high volume Digital Color Prints with o our Hybrid Digital Press— not a typical commercial color copier—to the trode, the public can now take advantage of their low prices and high quality color printing.

Issue with the Campaign

Here’s a short list of the issues the page started with:

  • The page had a scattered focus with numerous calls­to­action and other distractions that would tempt the visitor away from completing the most preferred action.
  • The page was way too busy, making it difficult for people to spot the important elements on the page.
  • The form on the page asked for too much information and the copy was written almost exclusively about the company, instead of for the site visitor.

Our Approach

1. Do One Thing and Do It Well

The previous Landing page tried to accomplish too much. In addition to requesting the free ebook, visitors were also given the option to:

  • Call an account manager
  • Like/follow the company on various social media sites
  • Get a free sample
  • Explore all the other pages on the company website

In their purest sense, lead­generation Landing pages should offer one choice and one choice only – either to take a specific action or to click through the page.

2. Create a Fluid Eye Path

The original page had so many colors, images, doodads and whatnots that my eye didn’t know where to look first. In order to strategically guide leads to the point of conversion (the form), a lot of clutter needed to be removed. Taking away the navigation bars (top and left side), social media icons and the account manager phone number accomplished this.

3. Optimize Forms for Conversions

Have you ever been asked to fill out a detailed form on a website you weren’t familiar with? To say you were hesitant would probably be an understatement. Yet, as marketers we regularly ask our visitors to do something we wouldn’t want to do. When optimizing forms for conversions, ask yourself this: What information do we absolutely have to have to complete this step? It’s not about what information you ultimately want to collect. It’s about getting someone who doesn’t know you to take a first step. On lead­generation forms, nine times out of 10 you only need a name and email address. After you get the prospect on your list, you can continue to communicate and collect other data.

4. Create Landing Pages FOR Customers, Not ABOUT Your Company

Half the copy on the first version of Spinn Print landing page was about Spinn Print. It’s a simple way of telling visitors how wonderful we are and why they should choose us. So, Make sure that you create landing pages for the customers.

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