SEO is not just about building large number of links, but to have highquality content. Content like infographics, image gallery, and most importantly videos play a major role in getting organic traffic.
Today business videos have become the most crucial type of content for brand awareness, product showcase, advertisement and Sale generation. However, you need to make your video SEO friendly and market the right way to standout in the competition.
Here are 3 crucial points you need to consider before marketing your video on digital media.
Video marketing is all about the audience and not about the marketer.
Encoding and Transcoding:
When you want to market your video on digital platforms other than conventional channels, you need to have a digital version of your video, which plays without lagging across all digital channels. If you have shot a video on film, you need to encode it into digital bits. If you have shot a video on digital video camera, where file is already stored in a flashdrive or others, you need to transcode the file. You will have to convert it into appropriate formats so that the video can be played seamlessly across all channels, browsers and devices, including 'Web TV.' Videos must be lightweight and short, so that viewers with slow bandwidth connection can also get your message. You need to organize and manage a set of business video assets, which are optimized for convenient viewing.
No matter how much effort you have put on your video production ventures; no matter how creative and unique it is; your marketing effort will fail if don't make it engaging enough. Making a video impressive is very much different from encouraging engagement and action. Impression will increase brand value, engagement will get you actual sales. Engagement will vary from audience to audience, so you have run a marketed research to make it fitting as per maximum target audience's' preference.
A few points to consider include:
Now that you have implemented the basic elements of making your videos SEO friendly, use analytics to measure how they perform in reality. Also take care of the loadtime, meta-elements, placement, browser and OS friendliness to stay ahead of the competition.