Located in New York, Tracie Martyn has a crisp catalog of skin care products that provides a noninvasive yet effective approach to beauty. Using the best antiaging technologies, the products boasts of treating skin leaving it rejuvenated and uplifted. Tracie is a pioneer in designing this organic skincare concept and an online marketing campaign was required to increase qualified leads and overall sales.
What it required
Although a long standing authority in the beauty industry, Tracie Martyn was not popular on the online market as it was offline. It needed both, awareness and connect with potential clients online.
At AuroIN, we know that a website is as good as its conversions. Therefore, what Tracie Martyn needed was targeted organic, web traffic that actually led to sales.
What we did
In February 2015, we launched www.traciemartyn.com with optimized contents. We worked with them to create website contents that was crisp, transparent, and cohesive.
We performed its SEO and associated online marketing campaigns to levels beyond Tracie Martyn’s expectations. We published blogs, guest blogs, articles, related contents regularly. Product launches were accompanied by regular press releases and news updates on social media.
A comprehensive link building campaign along with social media optimization was also initiated to gain more authority and rankings in major search engines.
Other critical tasks were fixing broken links, detailed URL mapping, performing server testing and creating a security protocol.
If an offpage optimization was implemented on one hand, onpage was taken care on the other. Product descriptions and entire website’s contents were rewritten in a more SEO Bot- friendly manner.
All these changes helped the website draw more traffic and convert more visitors overall. For instance, the number of leads jumped by 53% and organic search traffic saw an increase of 200% alone.
Constant adjustment of online marketing strategy played a key role for Tracie Martyn in reaching fantastic results. Measurable progress and tracking of customer satisfaction levels sparks online success.
Although there are many reasons we are successful today, AuroIN is the Top Reason. They successfully branded us, exposed us, and continue to expand us.